INNOVATION: What Procter & Gamble Can Teach the Healthcare Industry:  Assume Nothing About Patients

A healthcare executive and educator discusses the value of learning directly from patients by engaging with them socially, a lesson learned from a former CEO of Procter & Gamble:

What Procter & Gamble Can Teach the Health Care Industry: Assume Nothing About Patients
Written by Sachin Jain, Contributor, Forbes, November 9, 2015